About Rasoyo — India's Cuisine-Vertical Catering Platform

Our story

Rasoyo was founded in 2026 by Arpit Thakar, Founder-CEO of The Imaginations, a Surat-based venture studio building consumer and enterprise products across legal tech, food, political intelligence, and marketplace categories.

The insight was painful and obvious: every Indian family spends lakhs on event catering — and yet does so on a cousin's recommendation, a WhatsApp menu, and a handshake. There is no cuisine-verification, no price transparency, no food-safety insurance, and no dispute resolution. A category that does ₹2.5 lakh crore a year in India runs on trust that cannot scale.

Our mission

Make Indian event catering authentic, transparent, and insured — by cuisine, not by geography. Every Gujarati caterer on Rasoyo is actually a Gujarati caterer, audited by Gujarati master chefs. Same for Marwari and Punjabi. And the same discipline will extend to every cuisine we add next.

Our values

• Cuisine depth over category breadth — we go deeper in three cuisines before we add a fourth.
• Customer safety over vendor pressure — every event is insured, every advance is escrowed, every dispute is arbitrated.
• Heritage respected, technology applied — halwai traditions are authored into the platform, not bypassed by it.
• Transparency always — prices, reviews, availability, contracts are all visible up front.

The Imaginations ecosystem

Rasoyo is part of The Imaginations — a venture studio ecosystem including Vakalat.com (legal tech), Legured (legal security scoring), ZeroFIR (FIR drafting), Samjota (online arbitration), Punjab Da Dhaba (QSR), and others. Rasoyo benefits from shared infrastructure across trust, legal, compliance, and consumer trust layers.